It can answer customers’ questions with responses that are aligned with the celebrity’s expertise, background and legacy. The celebrity-based avatars boast lifelike features because a real person is captured, creating a “Digital Twin” of the star’s likeness. Using similar autonomous automation technology, Digital Twins take the customer and fan experience to another level.
Digital People, such as the one used by Nestle to serve as a digital cookie coach on its website, allow brands to offer an empathic and ultra-personalized customer experience. They humanize AI to create Digital People that take input from the environment - a question, a facial expression like a smile - and respond in real time. As this field has grown over the past six years, enterprise brands and celebrities have increasingly turned to Soul Machines to digitize their workforces and level up in how they engage with customers and fans. Soul Machines co-founder and CEO Greg Cross and his co-founder Mark Sagar, Ph.D., FRSNZ are leading their Auckland and San Francisco-based teams to create AI-enabled Digital People™ to populate the internet, at first, and soon the metaverse. The ultimate crypto bridge could be one that consumers don’t need to know they crossed. Transak is aiming to make it seamless for users who hold one token, say, ether, to play a game on the Solana blockchain without having to bridge tokens, doing the necessary conversions behind the scenes. Until bridging across different chains becomes easier, widespread crypto adoption will be hindered.Some Web3 companies are working on ways to make bridging easier. That may be the ultimate challenge for bridges, even if security ends up mostly solved. Even if consumers can get past the trust issues, given past hacks, they need wallets on both chains to use a bridge, and some technical sophistication. His startup, Socket, makes technology that protocols use so that they don’t have to build separately for each different blockchain.Ĭrossing chains is still a user-interface nightmare. Some bridges are very fast and cheap but are not as secure, while others are much more secure but may be slow to execute a transaction, Khurana said. There are trade-offs for crypto bridges between speed, cost and security.
Hacks for rolling sky code#
The code apparently worked as designed, but the design of the network, with multiple nodes under one party’s control, made it easier for hackers to take over. A fifth node was hacked through a third-party validator managed by the Axie DAO. Social engineering allowed hackers to take control of those four nodes: An Axie engineer applied for a fake job on LinkedIn and opened a fake job offer document that contained spyware. Four of those five nodes were controlled by Axie developer Sky Mavis, a flaw in its design, Khurana said. In Axie Infinity’s Ronin bridge, a hacker took control of five of the nine validator nodes that handle transactions. Jump Trading, Wormhole’s parent company, replaced the stolen ether, which seems to have prevented these worst-case scenarios from occurring. With $325 million worth of ether missing from Wormhole, people who held WETH would not be able to convert it back into ETH or could have seen their holdings liquidated if the value of WETH dropped. “The implication could be that the price of ETH on Solana could drop and people could start getting liquidated,” Khurana said. Why do these bridge hacks have such a big impact? Bridges can quickly spread the effects of a hack across multiple chains. The recent $100 million hack of Harmony’s Horizon Bridge was apparently the result of social engineering to obtain the required electronic signatures to authorize a transaction. In the incident, a hacker minted 120,000 wrapped ether, or WETH, on the Solana blockchain without putting in the equivalent on the Ethereum side. Wormhole bridges blockchains like Ethereum, Solana and Polygon, enabling people to deposit tokens from one chain and get the equivalent on a different chain.
In one smart-contract-related incident, hackers exploited a security problem in the Wormhole bridge’s code to make off with $325 million. “You see hacks not just in bridges, but everywhere there are DeFi protocols getting hacked a lot as well,” said Rishabh Khurana, CEO at startup Socket. These types of hacks are not specific to bridges instead, they’re part of the continuing challenge of hacking and phishing attacks in crypto. There are two main kinds of hacks on bridges: code attacks, which exploit vulnerabilities in smart contracts, and attacks on the design of a network, often accomplished through social engineering. Many in the industry believe it’s inevitable that there will be multiple blockchains that develop, each emphasizing different strengths such as gaming, trading, NFTs, mobile or payments.
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